Epson

Written By Meno Triono

We helped Epson transform fragmented regional reports into a unified, real-time intelligence system — empowering faster, smarter marketing decisions across Southeast Asia.

About the Brand:
Epson is a global technology leader from Japan, known for its innovation in inkjet printing, projection, imaging, and robotics — delivering precision, sustainability, and reliability across industries worldwide.

The Challenge

Epson’s Southeast Asia marketing teams operated across multiple markets — each with separate data sources and reporting methods. This fragmentation made it difficult to compare regional performance, identify trends, and make agile, data-driven decisions.

Our Solution

We built a custom real-time Looker dashboard for Epson’s Southeast Asia marketing operations, consolidating performance data from all key markets: Singapore, Indonesia, Malaysia, Vietnam, the Philippines, and Thailand.

  • 14 Interactive Dashboard Pages — Split into B2B and B2C sections, each with country-specific insights.

  • Centralised Data Architecture — Unified cross-platform data pipelines for campaign, channel, and conversion metrics.

  • Dynamic Visualisation — Real-time filtering and visual analytics to enable instant decision-making.

The Results

  • Unified regional performance view across six countries.

  • Instant, data-driven decision-making for both B2B and B2C teams.

  • Improved transparency and collaboration across marketing and management teams.

Meno Triono
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