Vertical Institute
By combining rapid creative testing, cross-platform expansion, and data-backed optimisation, we helped Vertical Institute achieve sustained growth and higher efficiency across all channels.
About the Brand:
Vertical Institute is a leading Singapore-based education provider offering career accelerator programs in data, tech, and finance. The brand focuses on helping professionals upskill with practical, industry-relevant training.
The Challenge
As Vertical Institute scaled its programs, the main challenge was sustaining ad performance across fast-moving channels while keeping acquisition costs low. Ad fatigue, limited creative refresh rates, and uneven cross-channel insights were constraining growth potential.
Our Solution
We implemented a continuous creative optimisation framework supported by real-time analytics and multi-platform expansion.
Biweekly Creative Refreshes — Updated ad creatives for Meta (Facebook & Instagram) and TikTok every two weeks, and refreshed Google ad copy monthly to maintain engagement.
Data-Driven Optimisation — Leveraged real-time Looker dashboards to guide media and creative decisions based on campaign performance trends.
New Channel Exploration — Expanded campaigns to Bing, Reddit, and Quora, identifying untapped audiences beyond traditional platforms.
Website Optimisation Support — Partnered with the web team quarterly to test and enhance key UX elements — from hero sections to user journeys — improving lead flow and conversion rates.
The Results
4x increase in sales volume
Consistent ROAS growth — from 2.5 → 4.78 over consecutive quarters
Reduced CAC through creative velocity and data-driven scaling
