Pinhome
Our team helped Pinhome scale property sales and app growth with a unified, multi-channel performance strategy — delivering fast wins and long-term growth across Indonesia.
About the Brand:
Pinhome is a leading property e-commerce platform in Indonesia, offering a seamless, end-to-end experience for buying, selling, renting, and home services — all in one app. The platform connects users with verified agents and provides everything from mortgage options to on-demand home maintenance.
The Challenge:
Pinhome needed to scale both property sales and app growth across multiple regions, while managing inventory from partner developers and pre-owned listings. The goal was to build a sustainable acquisition engine that supports both high-value property transactions and recurring home service demand.
Our Solution:
We activated a full-funnel performance strategy across Meta Ads, Google Ads, TikTok, and Apple Search Ads to drive consistent results for both sides of the marketplace.
Developer Property Campaigns — Promoted new housing units across Greater Jakarta, Greater Bandung, Makassar, and Bali, targeting high-intent buyers.
Pre-Owned Home Listings — Supported Pinhome users by advertising their properties through optimized Meta and Google campaigns.
App Growth & Transactions — Scaled app installs and in-app transactions using multi-channel acquisition strategies across social, search, and mobile ad platforms.
Home Service Promotion — Drove demand for cleaning and maintenance services with cross-platform paid campaigns.
The Results
Sold a housing unit in just two weeks through targeted performance campaigns
Increased app installs and in-app service transactions
Expanded and optimized multi-region performance across four major Indonesian markets
