TripleTen

Written By Meno Triono

We helped TripleTen achieve a 10x improvement in CAC, drastically reduce acquisition costs across the funnel, and scale student enrollments through a highly optimized advertising and webinar-driven ecosystem.

About the Brand:

TripleTen is a leading online tech bootcamp offering intensive programs in Software Engineering, Data Science, Business Intelligence Analytics, and more. Their hands-on, project-based curriculum and strong career support help learners transition into tech roles globally.

Formerly known as Practicum, the company rebranded to TripleTen in June 2023, reflecting its growth and identity — with the name inspired by the binary sequence 101010 (the number 42, humorously known as “the answer to life’s ultimate question”). Despite the rebrand, the mission and teaching philosophy remain the same: empowering career changers with practical, real-world tech skills.

The Challenge

TripleTen aimed to penetrate the Southeast Asian market (Indonesia, Malaysia, and the Philippines) — a region with massive potential but lower awareness of international bootcamps, diverse user behavior, and higher cost barriers.

They needed a localized acquisition strategy, on-the-ground brand activation, and a performance framework that could turn exploratory demand into scalable growth.

Our Solution

We implemented a full-funnel growth strategy combining performance marketing and offline/online brand activation to educate the market and drive cost-efficient student acquisition.

Performance Marketing & Optimization

  • Built and executed cross-channel media plans across Google, Meta, and TikTok.

  • Continuously monitored CTR, CVR, CPA, CAC, and ROAS to ensure CAC remained below average booking ratio.

  • Conducted weekly A/B tests across creatives, landing pages, ad copy, and funnels.

  • Created daily performance reports and insights to guide growth and sales teams.

  • Built a performance engine capable of scaling spend, lowering CAC, and growing student enrollments sustainably across Southeast Asia

Brand Activation & Market Awareness

  • Organized city-based activations including hackathons and roadshows in Jogja, Bandung, and Jakarta.

  • Launched a YouTube podcast initiative to build trust and long-form engagement.

  • Collaborated with agencies to produce high-performing, localized visual content.

The Results

  • Reduced Customer Acquisition Cost (CAC) from $7,566 to $751 — a 10x improvement — while maintaining a $1,549 average booking value.

  • 10x increase in conversions: payments grew from 11 → 113 within six months

  • Highly efficient traffic: average $0.20 CPC, maintaining strong funnel volume even as spend scaled

  • Webinar funnel efficiency doubled:

    • Cost per webinar sign-up dropped from $45 → $10

    • Cost per webinar attendee dropped from $109 → $44

  • Improved conversion rates:

    • Webinar → Paid CR peaked at 2.8%

    • Attendee → Paid CR reached 8.08%

  • Consistent ROMI improvement month-over-month through optimization, experimentation, and data-driven decisions

Meno Triono
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