Souvia
We helped Souvia regain control of rising conversion costs by building a structured A/B testing engine and enhancing analytics visibility through improved Looker reporting.
About the Brand:
Souvia is Indonesia’s largest provider of corporate gifts and promotional merchandise, serving both B2B and B2G segments. Their product catalog ranges from premium gift sets and seminar kits to bags, apparel, drinkware, and leather goods — all fully customizable with company branding.
The Challenge
As Souvia scaled its product categories and client base, its cost per conversion (CPL) continued to rise. Despite strong demand and a broad SKU range, performance was hindered by creative fatigue, limited testing cycles, and reporting gaps that made it difficult to pinpoint inefficiencies.
Our Solution
We implemented a structured performance improvement process grounded in experimentation and analytics.
Identifying Growth Barriers
Audited existing media performance to uncover the root causes of increasing cost-per-conversion.
Evaluated campaign structure, creative freshness, and targeting accuracy to detect bottlenecks.
Structured A/B Testing Framework
Launched continuous A/B tests on creatives, audiences, placements, and landing experiences.
Prioritized test cycles to reduce waste, validate winning combinations, and scale proven setups.
Enhanced Analytics & Reporting
Improved Souvia’s Looker dashboards for clearer insight into cost metrics, funnel behavior, and conversion quality.
Created an organized reporting structure that enables faster decision-making and more accurate media optimization.
The Results
Identified and resolved key inefficiencies driving rising conversion costs
Improved overall performance through systematic testing and optimization
Delivered clearer, more actionable analytics through enhanced Looker dashboards
Created a scalable testing system that supports long-term growth and efficiency
