Billstone
We helped Billstone scale luxury sales during a challenging period by activating multi-channel performance marketing, optimizing marketplace growth, and building a data-powered decision system for long-term expansion.
About the Brand:
Billstone is Indonesia’s premier luxury brand for safes, watch winders, and jewelry accessories, trusted since 1977. Known as the leading architect of high-end security and storage solutions, Billstone serves customers in Indonesia and around the world through its crafted, premium product line.
The Challenge
During the pandemic, Billstone faced significant shifts in consumer behavior. With offline retail impacted, the brand needed to activate new digital channels, stabilize sales across domestic and international markets, and uncover scalable performance opportunities across search, social, and e-commerce platforms.
Our Solution
We activated a full-funnel, multi-channel performance strategy to expand reach, drive conversions, and build a sustainable digital revenue engine.
Multi-Channel Advertising Activation
Launched and optimized campaigns across Google Ads, Meta (Facebook/Instagram), TikTok Ads, and Google Performance Max.
Activated Facebook CPAS (Collaborative Performance Advertising Solution) to integrate Billstone’s catalog with Shopee and Tokopedia.
Marketplace & International Growth
Supported revenue generation on Tokopedia, Shopee, and Amazon with platform-specific strategies.
Monitored global and domestic sales trends (as shown in dashboards):
Domestic revenue: IDR 23.3B, +76.1%
Global revenue: USD 1.06M, +101.2%
Significant repeat-order growth across regions
Performance Optimization & Experimentation
Achieved up to 20x ROAS through strategic targeting, creative testing, and budget reallocation.
Continuously refined targeting parameters to lower cost per result and maximize profit efficiency.
Expanded audiences using lookalikes, interest clusters, and marketplace retargeting.
Analytics, Forecasting & Reporting
Enhanced decision-making using Google Data Studio dashboards, providing real-time insight into ROAS, impression share, unit sales, and channel performance.
Developed sales forecasts and yearly budget models, aligning marketing spend with revenue targets and historical trends.
Delivered structured performance reports to stakeholders with actionable next steps.
The Results
20x ROAS on top campaigns across multiple platforms
Strong revenue uplift across both domestic and global markets
Successfully expanded presence across new digital channels including TikTok Ads & Google PMax
Improved marketplace sales performance on Tokopedia, Shopee, and Amazon
Built a data-driven growth engine using advanced reporting and forecasting
