We Don’t Just Market, We Engineer Growth.

From paid campaigns to conversion optimisation and data automation, we combine creativity with analytics to build performance systems that turn clicks into lasting business growth.

Line graph showing revenue by week with a black background. The line starts at $1,000 in week 1, peaks at $7,000 in week 4, dips to below $2,000 at week 8 where a pink label states 'Our work started here,' and then rises sharply to $45,000 by week 16, with key points marked at $15,000 in week 11 and $35,000 in week 15.
Let's Build Your Growth Engine

Trusted By Leading Startups, Scaleups & Enterprises

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“Working with Meno was always a smooth and reassuring experience. Back when he managed our performance marketing team at Vertical Institute, he consistently brought clarity, structure, and strong strategic thinking to a fast-moving environment. He has a sharp eye for data, spots patterns quickly, and always comes prepared with solutions that drive real outcomes.

What I appreciate most is how collaborative he is. Meno listens, challenges assumptions in a constructive way, and makes sure every campaign is built on insights rather than guesswork. His calmness and reliability made him one of the easiest partners to work with.

I have full confidence that anyone who works with him will experience the same professionalism, thoughtfulness, and results-driven approach.”

-Joanne Kor
Head of Marketing at Vertical Institute Singapore

The MPerformanceLab Framework

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    Analyze

    Audit, insights, and strategy powered by real-time data and marketing intelligence.

  • A computer monitor displaying code and a large gear icon in front of it, symbolizing software development or system configuration.

    Execute

    Launch multi-channel campaigns across Social, Search, and Email for maximum impact.

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    Optimized

    Track, test, and refine your funnel with CRO, Conversion API, and data-backed insights.

Our Services

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Performance Marketing

Data-driven media buying that focuses on measurable results. We build and scale multi-channel campaigns that convert attention into revenue.

Includes:

  • Google Ads (Search, Display, YouTube)

  • Meta Ads (Facebook, Instagram, Threads)

  • TikTok Ads

  • LinkedIn Ads

  • eCommerce Ads (Shopee, Tokopedia, etc)

  • Creative Strategy & Ad Production

  • Campaign Experimentation Framework

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Automation and Analytics

Turn marketing data into clarity. We automate reporting, tracking, and audience management so you can make decisions faster and smarter.

Includes:

  • Custom Looker Dashboard (Real-time)

  • Google Tag Manager (GTM)

  • Google Analytics 4 (GA4)

  • Pixel Integration (Facebook, TikTok, LinkedIn)

  • Facebook Collaborative Performance Advertising Solution (CPAS)

  • Server-side Conversion API Setup (CAPI)

  • Marketing Automation (CRM/Email Flows)

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WEB Optimisation

We make your website perform like your best salesperson, optimised for visibility, experience, and conversion.

Includes:

  • Search Engine Optimisation (SEO)

  • Conversion Rate Optimisation (CRO)

  • A/B Test Section and Copywriting

  • Landing Page Design & Development

  • Web Analytics Integration

  • Site Performance Audit

Contact us.

Get free consultation

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Free custom dashboard

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Get customized marketing strategy

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Get free consultation 〰️ Free custom dashboard 〰️ Get customized marketing strategy 〰️

 FAQs

  • We combine data, automation, and creative strategy to build systems that actually scale — not just campaigns. Every decision is backed by analytics, testing, and proven frameworks that turn marketing spend into measurable growth.

  • We track success through custom KPIs aligned with your goals — from ROAS, CAC, and conversion rates to long-term retention metrics. Real-time dashboards (via Looker or GA4) let you see performance transparently, anytime.

  • We’ve partnered with brands across education, eCommerce, technology, and consumer goods, but our approach is industry-agnostic. Our framework adapts to any business model that values data-driven growth.

  • Most clients start seeing measurable improvements within 4–8 weeks of launch — depending on existing data quality, creative testing velocity, and campaign maturity. We focus on sustainable performance, not short-term spikes.